GMI Post
Project:
The GMI team sought to do something unique: create a website portal for news that integrates news from 2 main sources plus RSS feeds from other main sources, all combined seamlessly with their own produced news. The website needed to filter and segregate news articles depending on their content, region or topics discussed and other parameters. Critically, the website needed to run automatically without any daily guidance or input, thus requiring logic to continuously update and refresh the sections based on algorithm.
GMI prioritized the mobile potential of the website, so full mobile and tablet functionality was to be considered from the very beginning. The design requirements were similarly modern, and they aspired to have a unique design contrasting with common news websites.
Because of the very unique nature of the website and their needs we built a completely custom solution from the ground up. We created a custom Content Management System to control and influence the variables filtering the news, manage incoming news items and override the algorithm default results if desired, and to add GMI's own news items and affect how and where they entered the ongoing new stream.
The solutions were so custom, in fact, that we are prevented by NDA from saying anything further! However visiting their website either on desktop, tablet or mobile will highlight the speed and depth of functionality in this complete news website.
Solutions:
- Special algorithms to sort incoming news from multiple sources
- News filtering by user
- Custom Content Management System built by Seirim with multiple access levels for GMI editors, journalists and contributors
- Custom website design
- Fully responsive for mobiles and tablets
Tech Used:
GT Radial
Project
One of the world's largest tire brands (parent corporate company is Giti), GT Radial needed a new global website to modernize their product and company presentation including functionality for mobiles and tablets.
They were interested to also innovate in the methods to show their products online in their Tire Search, aiming to give their visitors a premium experience to help reflect the sport and high performance aspects of the brand. Also required were new web application functions including a Dealer Locator that quickly gives a visitor driving directions to their nearest GT Radial tire dealership which would work especially well on mobile and in various countries.
Once finished, the global site was to then be replicated and modified by us to create many further individual country websites. In total 25 country websites to be connected to the global website we were to create.
We worked closely with their marketing team to consider a design personality and user experience strategy for the website that would reinforce their offline branding efforts and help drive their overall concept for the tire range. We went through extensive design phases to innovate for them where possible but also keeping in line with their other existing materials and country websites.
We worked with their ongoing corporate use of ASP.NET and their own database, so we needed to coordinate with their own IT department to merge our newly provided site and the web applications with their system. Both the Tire Search and Dealer Locator functions needed to securely connect with their databases of information. To create these new web application functions we used ASP.NET MVC 5, the latest iteration. Our custom functions include both stylistically unique frontend solutions and original backend programming.
A very fast overall site speed and user experience was achieved by using only our own exact coding required for the application and not weighted down by frameworks. Further attention was paid to ensuring the mobile and tablet speeds and user experiences were equally as sharp with all content and functions working very well on mobile.
Solutions
- Global and country websites linking system
- Tire search application
- Driving directions web application
- Fully responsive for mobiles and tablets
Tech Used:
Giti China
Project
Giti is one of the largest tire manufactuers in the world and we developed the entire redesign of their extensive website. The site includes multiple web application functions and complications. We created the system to show the participation, varying specials, driving direction, opening hours and more for their over 8000 dealerships in China.
The site includes many mini sites for specialty tires, different tire types ranging from passenger cars to racing tires for Formula 1 each with their own unique designs and special presentations.
Other functionalities include a complex media center showcasing videos, latest news and blog posts.
There are SMS functions to receive special offers, deals and driving direction links.
Solutions
- Extensive products search and filtering
- Dealerships participation and specials system
- SMS functions
- Fully responsive for mobiles and tablets
Tech Used:
Hollow Rock
Project
Hollow Rock is a new sportswear brand launching in the US and China focused on Crossfit equipment and culture. We custom designed the website branding and developed their solid ecommerce site with Magento. A key requirement for the client was advanced tailored sales, revenue and item stock management and trends analysis so we have customized the administration and backend functions for these needs.
Unique specifications include multi-currency shopping in the US, China and Europe with different currencies, and different stock management, prices and product availabilities per country.
They are also doing a lot of blogging and video production in the promotion of their brand so we created an easy to use system for the management and presentation of posts.
Solutions
- Magento E-Commerce completely customized for client-specific sales and product stock reporting
- 3 currency sales: USD, CNY, EUR
- Custom branding design
- Multilingual site
- Fully responsive for mobiles and tablets
Tech Used:
Seven Seas Marine
Project
E-Commerce website designed and developed by Seirim which features visually very unique ‘one shelf’ product search system, animations and functionality that live feed all products into one horizontal selection area where all products can be quickly filtered and searched at a glance. The complex e-commerce website and web application includes Service Request Forms for ship managers to request services on their ships coming into port directly from the website, Request for Quotes on equipment products, Latest News system and an array of further web application features.
We built the website as a custom theme applied to the WordPress content management system using Woocommerce for product management. Website built for performance to be quick for the user experience and is built responsive for all mobiles and tablets. We also designed their logo branding and sales materials for the company.
Solutions
- E-Commerce / Wishlist functionality
- Highly customized display and search system
- Corporate logo and branding materials
- Fully responsive for mobiles and tablets
Tech Used:
Watley
Project
Watley is a Los Angeles headquartered firm that specializes in corporate restructuring and financial advisory services to a range of companies including multiple Fortune 500 companies and many in healthcare, mining and entertainment finance. They required a website whose design and usability exuded class and stability.
We custom designed the website and used WordPress for the client's backend framework for ease of updating the site and used an impressive handful of subtle animations and effects to achieve an elegant result. A special section of the site is a history timeline that details their work for major companies over their 35 year history. Site is built very lightweight to be as fast as possible for visitors.
Turnaround time was very quick as requested by the clients and they were very pleased with the work. Website is fully responsive for mobiles and tablets.
Solutions
- Custom design
- Fully responsive for mobiles and tablets
Tech Used:
Weiping Art
Project
Weiping is a celebrated Chinese artist with many exhibition credits and paintings prominently displayed in several important Chinese national and local institutions including the National Library of China. She is a professor at Shanghai University.
Our mission for the project was to naturally show her artwork prominently with the website elements detracting from her work as little as possible. We also aimed to have a positive mobile and tablet experience for visitors as they often first learn of her work and website after visiting her gallery in the Moganshan art district and were commonly interested to see more of her work online and bookmark her site for later.
The current site is the first iteration and we are currently adding e-commerce to her website.
We used the Wordpress framework with a customized theme to make it easy for to add new paintings as the site owner. The website works very well on mobiles and tablets and is multilingual in English and Chinese. A lot of attention was placed in the optimization of the images of her paintings to strike a balance between providing sufficiently quality views of her work - especially as her art relies on a signature use of fine cursive text to build up paintings at a large scale - and for the images to still not be too heavy reducing website speed.
Solutions
- Custom design
- Fully responsive for mobiles and tablets
Tech Used:
Senersun
Project
Headquartered in Bordeaux, France, Senersun is the manufacturer of the tested and verified most reliable solar panels in the world.
Website is Multilingual and made responsive to adapt fluidly on all tablets and mobiles. Complex functions include Members Areas and ability to update and register owner’s solar panels for starting warranty periods and search functions for what panels are available in a visitor’s country and to search for installers in their own country worldwide.
Site includes extensive product search system with filtering by different user requirements connected to their database of products.
Solutions
- Custom design
- Extensive product and information search system
- Special site divisions and user accounts for customers and solar panel installers
- Dealer Locator function
- Request a quote function
- Multilingual: English and French
Tech Used:
PGR
Project
PGR Auto Design is the largest automotive engineering consultancy and placement firm for engineers in China and required a site that reflected their industry and services niche. We were challenged to maintain their previous corporate identity but with a new face and did a complete rebranding for them including logo and website design.
We custom built a Jobs Position web application where they show online available positions for engineers in Asia and applicants can search the database filtering based on different requirements and applying for positions they qualify for.
The site features multiple custom animations and effects and uses WordPress as the backend CMS with customizations to match their needs.
Solutions
- Custom design
- Job Positions database, display, search and application web application
- Multilingual: English and Chinese
- Fully responsive for mobiles and tablets
Tech Used:
Enzen Global

Energy and utility enterprise serving the gas, power and water sectors
- Custom WordPress site with extensive pages and multiple special features. Website is built with ease of use and clarity for visitors to reach the content they need as quickly as possible.
- Our lead developer built the majority of the website backend in collaboration with their own IT.
Echota NC

Echota is a community of elegantly crafted, mountain-style condominiums and townhomes in North Carolina, USA.
- Website is focused on impressive imagery to help promote the beauty of the environment and the real estate.
- Website is responsive for mobiles and includes contact functions for different home offers.
GT Trucks & Buses

Website is an extension complementing the passenger car tires site of GT Radial.
- ASP.NET MVC 5 based site with special Tire Search and Dealer Locator features.
- Fully responsive for mobiles and tablets.
Giti India

Country site specific for Giti in India with multiple features.
- Website is multilingual in Dutch, German, English and Chinese. Made responsive for all tablets and mobiles.
- Functions include Blog, News and Case Studies sections, integration with Twitter and social media. Also created the branding.
Launch Factory 88

Project
- Website is multilingual in Dutch, German, English and Chinese. Made responsive for all tablets and mobiles.
- Functions include Blog, News and Case Studies sections, integration with Twitter and social media. Also created the branding.
SASCO Shanghai

Electrical and mechanical consultants to the construction industry in the US and China
- Website is multilingual in English and Chinese. Responsive for mobiles and tablets.
- Features an advanced Portfolio presentation, WordPress integration for Latest News and Blog.
Primewell
Project:
Primewell is a wide-ranging tire brand including tires for passenger cars, trucks and SUV's, commercial vans and buses and long-haul trailer trucks. Our mission was to design a completely new site design and online branding style that fits their niche of a high quality lifestyle brand.
The website also required an array of dynamic features enabling visitors to search for tires via different criteria or information they have available such as car type, wheel size, road and climate conditions, intended usage and more.
After the initial website launch now going live, we continue work on the website to follow up on language globalization adding more langauges and functionality.
Solutions:
Tech Used: