Cruce Saunders

    Founder and Principal, [A]

    Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and master content models. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.

    All Sessions by Cruce Saunders

    • Day 1

      May 30, 2019

    • 09:25  - 10:25
      Global companies grapple with the complexities of creating, translating, and delivering content to every customer, in every language, across all channels. For many, this process is entirely too manual, time-consuming, and costly. The secret to streamlining the content supply chain can be found in a new, more holistic approach to content. Cruce Saunders, founder of [A] - simplea.com, is the author of Content Engineering for a Multi-Channel World. His team provides cutting-edge content consulting to some of the largest companies in the world. He looks to the power of the [A] Content Intelligence Framework, AI, and a new operating model for content to transform and automate the content supply chain.

      This opening keynote will investigate:

      • The current state of enterprise content, and emerging content creation trends
      • The patterns that enable personalization at scale, across proliferating channels including chatbots, voice assistants, AR/VR, and IoT devices
      • Publishing transformations happening today: how technology, people, and process work together to create new futures, structures, and teams to evolve in the face of constant change
      TC Trends and NextGen Content
      Where
      Room 1

    • Day 2

      May 31, 2019

    • 11:50  - 12:35
      The discussion will focus on the following questions (Chinese TC practitioners pain points):

      - Very few Chinese universities offer technical communication education, as a graduate student, how can I prepare for a technical writer job?

      - I’m a junior writer with 2 years working experience. I am worried about my future. Is technical writing a job that I can spend my entire life to pursue? Or I need to change my role to be a designer or salesman or whatever?

      - I’m a writer with 5 years experience. I am good at my job. My only concern is that our management does not value writers at all. We get less paid than engineers, get no training, and get no promotion. I’m frustrated with this. What shall I do?

      - I’m a writer with 10 years experience. I get tired with my job. I’m already familiar with my responsibilities and job content, processes and tools. I reach the bottleneck in my career. What shall I do?

      - I’m a writer and I think I also do things beyond a writer, such as translating documents, writing marketing articles, and even giving English training to developers. What are a writer’s responsibilities in your opinion?

      Career Development
      Managing TC
      Where
      Room 1




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    Cruce Saunders